Our Team

Joel Maas

Director of Marketing and Communications Signet

BACKGROUND

Joel Maas has over 10 years of experience as a marketing executive, working to provide strategic insights, craft digital and social media marketing programs and formulate messaging for corporate brand and creative marketing initiatives.

As Director of Marketing and Communications at Signet, Joel engages with internal stakeholders and external partners to drive awareness and growth for Signet family companies and projects, providing strategy, creative direction, project management and budgetary oversight for corporate branding, public relations and thought leadership initiatives developed both internally and in conjunction with outside agency support.

His professional successes include numerous branding projects, corporate website builds, blog and social media campaigns, press releases, national lead generation campaigns, customer communication campaigns, trade shows and event productions.

EDUCATION

Bachelor of Arts and Sciences: International Studies, West Virginia University,  Morgantown, West Virginia

American Marketing Association Program Certifications:

Strategic Brand Development

Aligning Sales with Marketing

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